700+ Conversions from Google Advertising Using Google Ads
By SAJIDAds.com
Introduction
While Meta Ads excel at demand generation and brand discovery, Google Ads remain the most powerful channel for capturing high-intent users—people actively searching for medical and aesthetic treatments.
In this case study, we break down how SAJIDAds.com helped a UK-based Medical Spa scale predictable, high-quality enquiries using Google Ads, generating 700+ conversions, over 32,000 clicks, and 542,000 impressions, while maintaining strong efficiency in a highly competitive market.
This campaign complemented Meta Ads by capturing bottom-of-funnel demand—users who were already ready to book.
Client Overview
Business Type: Medical Spa / Aesthetic Clinic
Location: United Kingdom
Advertising Channel: Google Ads (Search-focused)
Campaign Period: Ongoing (12-month performance window)
Core Treatments Promoted:
- Anti-wrinkle injections (Botox)
- Dermal fillers
- Skin rejuvenation treatments
- Advanced facial aesthetics
The Challenge
Despite strong branding and social media visibility, the clinic faced limitations with search-based demand capture:
1. Competitive Keywords
Medical aesthetics keywords in the UK are extremely competitive, with rising CPCs driven by chains and franchises.
2. Wasted Spend on Low-Intent Searches
Previous Google Ads activity lacked tight keyword control, leading to clicks that did not convert.
3. Inconsistent Conversion Volume
The clinic needed steady, scalable bookings, not spikes followed by drop-offs.
Strategy Overview
Our Google Ads strategy focused on intent, structure, and conversion efficiency.
Core Objectives
- Capture users actively searching for treatments
- Reduce wasted spend through precise keyword control
- Improve conversion tracking accuracy
- Scale only what proved profitable
Phase 1: Account Restructure & Tracking Setup
Conversion Tracking
We ensured accurate tracking for:
- Form submissions
- Phone call clicks
- Appointment-related actions
This allowed optimisation based on real business outcomes—not just traffic.
Campaign Structure
- Separate campaigns by treatment type
- Dedicated ad groups per keyword theme
- High-intent search terms only
This structure improved Quality Score and reduced unnecessary CPC inflation.
Phase 2: Keyword & Intent Strategy
High-Intent Keyword Focus
Instead of broad awareness keywords, we targeted:
- Treatment + location searches
- “Near me” queries
- Cost- and booking-related searches
Examples (conceptual):
- Botox clinic
- Dermal fillers near me
- Anti-wrinkle injections UK
Negative Keyword Expansion
Weekly optimisation included:
- Blocking informational-only searches
- Removing irrelevant cosmetic terms
- Filtering low-commercial-intent traffic
This significantly improved conversion rates.
Phase 3: Ad Copy & Extensions
Conversion-Focused Messaging
Ads were written to:
- Address patient concerns
- Highlight professional credibility
- Encourage immediate action
Extensions Used
- Call extensions for instant contact
- Location extensions for local trust
- Sitelinks for specific treatments
These improved CTR and lead quality.
Phase 4: Bidding & Budget Optimisation
We implemented a data-led bidding https://sajidads.com/strategy:
- Started with manual control
- Transitioned to conversion-optimised bidding
- Scaled budgets only on profitable campaigns
Budgets were allocated toward:
- Highest-converting treatments
- Best-performing locations
- Strongest ROAS segments
Results Overview
Campaign Performance Summary
- 32.4K Clicks
- 542K Impressions
- 762 Conversions
- £26.7K Total Ad Spend
Key Performance Insights
- Strong click-through rates on local intent keywords
- Consistent month-over-month conversion growth
- High-quality leads ready to book treatments
Google Ads became a reliable patient acquisition channel, not just a testing platform.
Why Google Ads Worked So Well
1. Intent-Based Traffic
Unlike social ads, Google Ads captured users already searching for solutions.
2. Tight Control Over Spend
Every keyword, bid, and search term was actively managed.
3. Local Trust Signals
Location and call extensions reassured users and increased conversions.
4. Continuous Optimisation
Search campaigns were refined weekly based on live data.
Google Ads + Meta Ads: A Powerful Combination
This clinic benefited from a dual-channel strategy:
- Meta Ads generated awareness and consideration
- Google Ads captured ready-to-book demand
Users often discovered the clinic on social media, then searched on Google before converting—making both platforms essential.
Long-Term Business Impact
With Google Ads fully optimised:
- Appointment bookings became predictable
- Staff scheduling improved
- Revenue forecasting stabilised
- Expansion into new treatments became data-backed
Google Ads evolved into a core growth engine for the clinic.
Key Takeaways for Medical Spas
- Google Ads are essential for high-intent leads
- Campaign structure directly impacts profitability
- Negative keywords are as important as target keywords
- Local intent searches drive the best ROI
- Consistent optimisation beats set-and-forget campaigns
How SAJIDAds.com Helps with Google Ads
At SAJIDAds.com, we specialise in:
- Google Ads for medical spas and clinics
- High-intent search campaign structuring
- Conversion tracking and optimisation
- Scalable, compliant advertising systems
We focus on real leads, real bookings, and sustainable growth.
Final Thoughts
This UK Medical Spa’s Google Ads success demonstrates that search advertising remains one of the highest-converting channels for medical aesthetics when executed correctly.
By focusing on intent, precision, and optimisation, the clinic generated 700+ conversions while maintaining control over ad spend in a competitive UK market.
If you want Google Ads that deliver patients—not just clicks—SAJIDAds.com can help you build a system that works.
Ready to scale your clinic with Google Ads?
Visit SAJIDAds.com and let’s turn search demand into bookings.
