Key Performance Metrics
- Ad Spend 💲: Dh42K
- Clicks 🖱: 37.2K
- Impressions 🧐: 618K
- Average CPC 🏷: Dh1.13
- Location 📍: United Arab Emirates
Challenges Faced
A UAE-based company specializing in business formation services was struggling to attract traffic and generate leads through Google Ads. Despite a significant initial investment, the campaign’s performance was below expectations, with a high cost-per-click and low engagement.
Strategic Overhaul and Execution
SajidAds.com was tasked with revitalizing the client’s Google Ads strategy to increase traffic and improve overall campaign effectiveness. A meticulous approach was taken to address the core issues:
- Keyword Optimization: We refined the keyword strategy to focus on high-intent search terms specifically relevant to the UAE business formation sector.
- Ad Copy Revision: Ad copy was overhauled to be more compelling and targeted towards entrepreneurs and businesses looking to establish operations in the UAE.
- Bid Strategy Adjustment: Adjustments were made to the bidding strategy to improve ad placement while reducing costs.
Outcomes
The strategic adjustments led to an impressive improvement in campaign metrics:
- Ad Spend: Dh42K
- Clicks: 37.2K
- Impressions: 618K
- Average Cost per Click (CPC): Dh1.13
Client Impact
The revamped campaign not only increased site traffic but also significantly enhanced the visibility of the client’s services in a competitive market. The increase in clicks contributed directly to a higher number of inquiries and client conversions, solidifying the business’s position as a leader in UAE company formation services.
Conclusion
This case study highlights the effectiveness of a well-targeted Google Ads strategy in driving substantial traffic and improving lead generation for specialized services. By optimizing every aspect of the campaign, from keywords to bidding strategies, SajidAds.com helped the client achieve and surpass their digital marketing objectives, demonstrating the potential of targeted online advertising in reaching highly specific business sectors.
