Key Performance Metrics
- Ad Spend 💲: $5,010
- Conversions 📈: 113
- Cost Per Conversion 💵: $44.32
- Clicks 🖱: 1.03K
- Location 📍: United States
Challenges Faced
A leading US-based roadside assistance service company faced challenges in optimizing their Google Ads campaigns to effectively capture potential customers in need of urgent car services. Despite an adequate budget, the initial campaigns yielded high costs per lead, making it difficult to achieve a satisfactory return on investment.
Strategic Overhaul and Execution
SajidAds.com was engaged to overhaul the Google Ads strategy with the aim of lowering the cost per conversion while increasing overall lead quality.
- Ad Group Refinement: The campaign structure was revamped with specific ad groups for different services such as towing, battery replacement, and lockout assistance, ensuring higher ad relevance.
- Keyword Optimization: Keywords were meticulously chosen to target users actively searching for immediate roadside assistance, focusing on high-intent and location-specific terms.
- Bid Adjustments: Bids were strategically adjusted to focus on the most effective times of day and user locations, optimizing ad spend and reaching potential customers at their moment of need.
Outcomes
The restructuring and optimization efforts paid off significantly:
- Ad Spend: $5,010
- Conversions: 113
- Cost per Conversion: $44.32
- Conversion Rate Increase: There was a noticeable improvement in the conversion rate, effectively doubling the performance of the previous campaign setup.
Client Impact
The optimized Google Ads campaign dramatically improved the client’s market penetration for roadside assistance services. The targeted approach not only reduced the cost per conversion but also increased the number of high-quality leads, directly contributing to higher customer acquisition rates.
Conclusion
This case study underscores the effectiveness of targeted and well-optimized Google Ads campaigns in the service industry. By aligning the advertising strategy closely with the company’s service offerings and customer needs, SajidAds.com enabled the client to enhance their digital marketing ROI significantly, demonstrating the pivotal role of strategic ad management in achieving business growth.
